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Fall 2026 - Service Institute, Level 1

September

September 16th - 18th, 2026

Kansas City, MO

About the Event

The CSC Service Institute Certification for Service Leaders, formerly known as Coaches Clinic by Performance Matters, is a collaborative program designed to deliver high-impact training for service team leaders. The curriculum focuses on building a strong foundation and creating opportunities for growth by developing effective teams and implementing best-in-class Route Service strategies.

This program challenges leaders - whether new or experienced - to evaluate current practices, identify opportunities for improvement, and implement meaningful changes within their organizations. A key differentiator of the training is its focus on understanding the “why” behind actions, building a solid foundation before moving into the “how” and “when” of execution.

Service Leaders play a critical role in retaining and growing revenue while maintaining safety standards and upholding core values. This training emphasizes developing team knowledge and skills, strengthening customer communication through consistent updates, and fostering leadership expertise to drive long-term success.

The program is structured into multiple levels, each delivered in a focused 2.5-day format. Level 1 provides a comprehensive introduction to essential topics including leadership, schedule management, communication, feedback, Route Rep best practices, safety, and more - equipping attendees with practical tools they can immediately apply in real-world situations.

Course Overview

Leadership:
  • Leaders vs. Managers
  • Moving from Peer to Manager
  • Managing Your Schedule
Service Communications:
  • How to Provide Effective Feedback
  • How to Handle Customer Questions & Concerns
  • RSR Delivery Best Practices
  • New Account Installations
Route Safety:
  • At the Locations, On the Truck, At the Customer's Site Getting to Know Your RSRs
  • How to Track, Review, and Share KPI Results
  • Value-Added Route Rides
  • Performing Daily Check-ins
  • The Art of Effective Weekly 1:1's
  • Service Meetings
Goal Setting: SMART (Specific, Measurable, Attainable, Relevant, Time-Based) Goals:
  • Each attendee will select a SMART Goal, present their chosen goal, and detail next steps, using the X to Y by When logic.

Travel Information

Level 1 attendees should plan to arrive on Tuesday, September 15, 2026, in time to attend a joint Level 1 & Level 3 welcome mixer beginning at 6:00 PM CT, featuring light hors d’oeuvres. We recommend scheduling departures for Friday, September 18, 2026, after 3:00 PM CT to ensure full participation in the program.

Speaker

Ray Shabandarian headshot

Ray Shabandarian

Accommodations

Holiday Inn Kansas City Downtown by IHG

Hotel Address: 770 Admiral Blvd, Kansas City, MO, 64106, US

Contracted Guest Room Rate: $119.00 per room, per night
(Applicable Taxes: Additional)

Parking: $15.00 per vehicle, per night

Resort Fee: $3.71 per room, per night (Per hotel policy)

Hotel Phone: 816-789-3243

Link to Book Hotel Reservation: Book here

Deadline to Book: August 31, 2026